The comprehensive benefits of quality，yield and nitrogen use efficiency of rape between new coated urea in one-time base application and conventional urea in different-time application under the conditions of local recommended nitrogen application rate were studied to provide a scientific basis for the sustainable development of direct-seeded winter rape in the upper reaches of the Yangtze River. Through field experiment，nine treatments were set up，including zero nitrogen application，one-time base application of nitrogen-controlled urea，polypeptide urea，humic acid urea，polycarbamate urea，loss-controlled urea，resin urea，controlled-release urea and conventional urea in different-time application. The quality of rape was quantified by principal component analysis(PCA)，and the quality，yield and nitrogen use efficiency were weighted by coefficient of variation. Then，TOPSIS method was used to evaluate the comprehensive benefits of all treatments. Compared with the different-time application of conventional urea，the one-time application of loss-controlled urea and controlled-release urea significantly increased the yield by 12.5% and 10.0%，and the nitrogen use efficiency increased by 6.3 and 10.3 percentege points，respectively. The comprehensive evaluation score of quality by principal component analysis was as follows:polyurethane urea>resin urea>controlled-release urea>loss-controlled urea>conventional urea；the treatment of disposable controlled-release urea was evaluated comprehensively as the best treatment by TOPSIS method. In the light and simplified fertilization of rape，the comprehensive quality，yield and nitrogen use efficiency of the one-time base application of controlled-release urea have the greatest comprehensive benefits.